FranchiseMatch Score™

The FranchiseMatch Score™ is our proprietary 0–100 index that distills a franchise brand’s health, risk and fit into one easy-to-read number—so buyers can compare opportunities at a glance.

1. What It Measures
   • Historical Performance (30%)
     Anonymous unit-level P&Ls, average ROI, and brand longevity
   • Brand Sentiment (20%)
     Franchisee survey results, online review trends, and legal actions
   • Operational Health (20%)
     Key metrics like retention/conversion rates, employee churn, and training compliance
   • Cultural Fit (15%)
     Alignment of owner role expectations, level of autonomy, and support quality
   • Transparency & Trust (15%)
     Depth of data sharing (FDD clarity, audit history) and responsiveness to franchisees